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The Desine Co.signalAI advisory and education
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AI advisory and education for mid-sized organizations

AI Strategy. Accelerated Results.

The Desine Co.'s focus is executive AI advisory and education, because those are the two pieces that decide whether AI works in an organization. We use our in-house PRIME framework to guide our workflow and services.

Our Services

01

For your leadership teams

Executive AI Advisory

For organizations unsure how to start integrating AI or have tools that are not telling a clear story of impact. Starting with a clear roadmap and strategy, this becomes the foundation which we layer on AI to accelerate your organization.

What we cover

One definition of success and a clear roadmap on where AI delivers the most value that fits your workflows, systems, and your team's reality.

We assess the options against your existing requirements, so you invest in what fits.

Build adoption into the plan from the start so your teams don't just use AI, they own it.

Prove your AI investment is working with tracking that quantifies ROI and spotlights what's next.

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02

For the whole organization

AI Education and Literacy

We teach your entire staff, from C-suite to frontline teams, how to think about AI before they touch another tool. No technical jargon. No overwhelming theory. Practical knowledge that accelerates how you do work.

Delivered in two tracks.

What we cover

You don't need to know the details of how a model is trained. You need to know how AI can change your day and to make smarter decisions faster.

  • A thought partner on demand. Pressure-test a decision, argue the other side of your own plan, and get a second opinion without booking anyone's time.

  • Every project in one place. Keep context across everything you have on the go so you stop rebuilding the picture every time you switch.

  • Cut through the volume. Sort, summarize and prioritize the flood of reports, emails and documents that hit your desk every day, and get to the answer you need. Fast.

  • Enough to lead the conversation. Understand what AI can and cannot do so you ask better questions, make better decisions.

Our enterprise program builds AI literacy across every level, from managers to frontline teams. Up to six modules covering foundations, ethics and security, prompting, your company's own AI toolkit, and a personal action plan for putting it to work. Our programs have been created and tested across companies, globally. Each program is customizable to your organization's needs.

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67%

of companies that partner with experts succeed with AI.

33%

Only a third of those who go it alone make it work.

Our PRIME framework

PRIME is The Desine Co.'s internal framework that takes AI transformation end to end. We meet our customers where they are at. Each solution is customized.

  • AI Readiness Assessment

    Evaluate your technology stack, digital maturity and organizational capacity to identify gaps and opportunities before investing in new tools.

  • Executive Alignment

    Align leadership on vision, investment, expected outcomes and success criteria.

  • Team Sentiment Baseline

    Understand employees' concerns, excitement and readiness so education addresses real fears.

  • Data and Systems Audit

    Assess data quality, accessibility, fragmented systems and governance to set realistic expectations and timelines.

  • Online Enterprise-Wide AI Education

    Practical AI literacy for frontline staff through senior leadership, customized to your industry and use cases.

  • Executive AI Literacy Training

    Dedicated sessions on AI strategy, risk, governance and evaluating investments so leaders can ask better questions.

  • Custom AI Strategy Development

    Identify use cases with measurable ROI, starting with time-consuming manual tasks that frustrate your team.

  • Tool Evaluation & Selection

    Evaluate solutions against requirements, budget, integration needs and long-term scalability.

  • Change Management Planning

    Address resistance, build internal champions and design for sustainable adoption.

  • ROI Modeling

    Project expected outcomes and realistic timelines to support investment decisions and stakeholder expectations.

  • AI Sequences: Proven Workflows

    Quick wins in 4–6 weeks: POST for newsletter, social media and blog automation; SCOUT for AI-powered lead generation and qualification; ENROLL for streamlined onboarding.

  • Custom AI Solutions

    Build implementations for complex challenges that integrate with your existing technology stack.

  • System Integration

    Connect AI tools with CRM, ERP, project management and communication platforms so data flows seamlessly.

  • Team Training Programs

    Train teams using real scenarios and workflows, not just product features.

  • Adoption Tracking Dashboards

    See who uses AI tools, how often and for what purposes; identify champions and adoption gaps early.

  • Usage Analytics

    Understand which features deliver value and which are ignored to refine training and configuration.

  • ROI Documentation

    Document time saved, costs reduced and revenue generated for stakeholder reporting and budget renewal.

  • Performance Optimization

    Identify bottlenecks, inefficiencies and opportunities to get more value from your AI investments.

  • Change Management Support

    Address resistance, celebrate wins and maintain momentum across new teams and departments.

  • Advanced Training

    Deep-dive education for power users and internal champions who support continued adoption.

  • Cross-Department Scaling

    Expand successful pilot implementations into organization-wide adoption.

  • Continuous Improvement

    Regular optimization sessions to identify new opportunities and maximize the value of your AI investments.

Start here, no cost

Free AI Readiness Assessment

Our short self-assessment that tells us where your organization sits. We get an honest read and a basic picture of what you may need from AI before we dive in.

Free and takes three minutes to fill out.

Take the assessment

Investment

Comprehensive programs typically fall between $18,000 and $65,000 depending on scope. Solo advisory and education engagements may sit below that range. Every proposal is customized and based on hourly rates with an initial set minimum number of hours.

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