A diverse group of four professionals collaborating in a bright conference room, focusing on a laptop. One person gestures towards the screen while the others observe attentively.

How The Desine Co. Started

The Desine Co. is an AI consulting firm that believes success doesn’t stop at buying an AI product – it’s only the beginning. We started The Desine Co. because we saw too many companies struggling with AI adoption. They wanted to embrace this transformative technology but lacked the education, strategy, and customized AI guidance to make it feel less scary and more empowering. We prioritize executive AI literacy, AI education and adoption when many others focus solely on technology.

When companies work with The Desine Co., they’re not getting a team who learned about AI from case studies.

They’re getting a team who:
*Built and scaled teams through rapid growth and change
*Managed enterprise-wide technology adoption and education
*Understands energy, technology and operations from the inside
*Knows what executive teams need
*Has failed, learned, and refined what works

Calgary-Based AI Strategy Consulting Rooted in Real Operations

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Denise | MSc, MBA

From Energy and Technology Operations to AI Strategy

Denise has 15 years of experience starting with a technical background in geology, later shifting to business operations and strategy. She thrives turning complex challenges into exciting opportunities. With an MSc from the University of Alberta and an MBA from Cornell, she helped a technical start up grow, then manage 90 million of annual recurring revenue. With rapid promotions across technical sales, product management, and program leadership, she specializes in getting teams excited about new platforms and new ventures from the top down and bottom up. You’ll find her creating art, writing, or exploring the mountains on the weekends.